Snoooze is becoming Serenade. Same team. Same pillows. New name.
We are beginning a new chapter, and we want to make the change as clear and straightforward as possible for everyone who already knows and shops with us.
Over time, you will see the Serenade name and a refreshed visual identity appear across our website, emails, packaging and other customer touchpoints. During this gradual transition, you may see both Snoooze and Serenade. They are not separate businesses: Serenade is the new customer-facing name for the same trusted business you already know.
What is changing?
The most visible change is our name. Snoooze is becoming Serenade, and our customer-facing identity will evolve to reflect it.
This will happen gradually rather than all at once. Some parts of your experience may show the Snoooze name while others introduce Serenade. That overlap is expected during the transition, and it does not require you to shop differently or look for a separate business.
We will keep sharing clear updates through this website and by email as the new name appears more widely. We are not announcing a final changeover date at this stage.
What might I see on my order?
During the transition, you may receive an order containing both Snoooze and Serenade labels. A product, one of its components or its packaging may carry the Snoooze name while another part carries Serenade.
This is a normal part of the gradual change and does not mean the items come from different companies. Both names refer to the same owner, business and team.
When a product is fully labelled as Serenade, we will include Serenade in its product name on the current shop. This will help you recognise which name you should expect to see before placing an order.
What is staying the same?
The same team remains behind the business. The people, care and practical understanding of comfortable travel that shaped Snoooze are continuing with Serenade.
Our focus remains on travel pillows and thoughtfully designed essentials that help make journeys and time away more comfortable. The products you recognise and the attention we give to creating a calm, dependable shopping experience remain at the heart of what we do.
That continuity matters to us. A new name should make the brand easier to understand, while preserving the familiar purpose behind it: helping travellers take a little more comfort with them. Whether you are preparing for a long journey, a short break or simply looking for a portable pillow, the current shop remains the place to explore what we offer.
If you are an existing Snoooze customer, you can continue to use the current shop normally during the transition. There is no separate Serenade shop you need to find today, and this announcement does not change how you browse or place an order on the current website.
Why Serenade?
Travel can be exciting, but it can also be busy, unfamiliar and tiring. We believe the things you take with you should add a little calm rather than more complication.
Serenade expresses that idea more clearly. The name suggests a quieter, more considered way to travel: comfort when you are on the move, familiar details when you are away from home, and better rest wherever the journey takes you.
It also gives us a warm, focused identity for the future while staying true to why customers have chosen Snoooze. We are changing how the brand looks and sounds, not leaving behind the experience and trust built with our customers.
What do I need to do?
Nothing right now.
You can continue shopping through the current Snoooze website as usual. If you see Serenade in an email, on the website or elsewhere during the transition, you can be confident that it comes from the same team and business.
We will share any practical information you need through the website and email. Until then, there is no immediate action to take, no new destination to visit and no deadline to remember.
Thank you for travelling with us
To every customer who has chosen a Snoooze pillow, recommended us to someone else, sent feedback or simply followed our journey: thank you. Your trust has helped shape this business, and we are grateful to carry it into the Serenade chapter.
We know that a name change can prompt questions. That is why we will keep this transition calm, clear and practical. Snoooze is becoming Serenade, but the team and purpose behind the name remain familiar.
